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  • 10 January 2019
  • Updates of Digital Marketing

Updates of Digital Marketing

How Digital Marketing is updating in 2019

A new year is an improved and enhanced version of the previous year, same goes with the digital marketing trends. 2018 has been a year of improving and building off of 2017's social media trends, so will be 2019. So far, we have seen a continuing transaction in increased reality, video content, and influencer selling.

Digital

We are not sure yet but we have a few predictions for the upcoming New Year. We'll discuss our predictions in this article and give you a look at what Social Media Advertising Companies will use to be the market leader.

The Rise of Smart Speakers

A Smart Speaker? Yes! Strange but true. Over the past couple of years the consumer technology market has been boosted by Smart speakers like, Google Home, Amazon Alexa and Apple HomePod. And consumers love them. The voice-controlled assistant has become a need for 65% of smart speaker owners

So how does this tie in with Social Media Advertising Companies? We will probably see a lot of and a lot of online publications embrace voice and publish audio content to those devices. They’re going to try this in hopes of landing a sport on listener’s “Flash Briefing”, encouraging their followers to follow daily.”

For companies to buy and sell ad space, Amazon, Google, and Apple may very well launch their own advertising platforms in the upcoming years.

According to the study, 2.6 hours a day will be spent online by the people and 2.7 hours a day watching the tube in 2019. An average person’s internet time will be 45 minutes for watching mobile video. No doubt companies will start spending more money on web video, social media, and web ads in the New Year. Will your company do the same?

Marketing

Social Media Will Be More Intensely Incorporated Into Other Services Companies will continue to integrate their services into third-party applications. For example, Facebook and LinkedIn the way they allow users to sign up for third-party services with their accounts and share data with third-party services.

We expect this trend to continue and for social platforms to become even a lot of integrated with alternative services. Social media apps might begin to share a lot of user information with their audiences and build a lot of seamless expertise across third-party apps. This helps Social Media Advertising Companies retain their dominance, gain more info about users, and provide better services for smaller websites and apps.

Live Video & Video Ads Will Keep Growing

Due to the rise of more modern streaming services, YouTube, Facebook and Instagram live video services made waves in 2016, 2017, and 2018. In fact, in 2016 more than 80% of internet users watched a more live video than the year prior. Let your brand become familiar to the live video bandwagon. If viewer's see a live stream of a similar event online, they tend to purchase a concert ticket to see a band or attend an event. 67% people do so!

Like the live videos, the traditional video will keep growing too. Studies expect the video to account for a whopping 85% of total internet traffic by 2019. Over the coming years people watching videos on social media platforms will grow tremendously, Already the count is 54%

Social Media Advertising Companies should consider adding video for their 2019 social media strategy.

The Rise of The Social CEO

In an era of fake news, it’s important for CEOs and other top executives to be social. This boosts your company’s reputation, helps build trust with your users, and even makes your company more appealing to job applicants. In 2016 only 40% of CEOs were active on social media. Of those users, 70% only used LinkedIn. However, we expect this number to grow as distrust in the media continues, making people want to hear news right from the source.

And this is how Digital Marketing will be updated in 2019 with seven digital marketing trends. Social Media Advertising Companies should stay ahead of the game and use these tips to future-proof your company against the ever-changing digital marketing landscape.